Altadicta brand the EY HQ for the launch of a new global project

Altadicta’s latest branding project is now live at EY.

To create a visual, lasting impact the decision was made to produce some exciting branding across the offices to spark awareness and also to create excitement over the upcoming project. This led to Altadicta designing and producing a range of options to suit the overall look and feel of the offices at 1 More Place.

We are very pleased with the outcome and look forward to continue working with EY into the foreseeable future.

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Bedfordshire, Luton and Milton Keynes nhs campaign proves to be a huge success!

Altadicta was tasked with the role of creating a bespoke social media and PR campaign for Bedfordshire, Luton and Milton Keynes (BLMK). The aim was to attract Registered Nurses to join dynamic and forward thinking primary care teams as General Practice Nurse Trainees. General Practice Nursing is a hugely rewarding area of nursing and is a critical to the success of the NHS Five Year Forward View Strategy.

To spark interest, Altadicta led an informative yet innovative social media campaign that involved producing bespoke content. In conjunction to this, our PR team was able to secure a reach of 100,000 healthcare professionals across 4 pieces of coverage.

The result? Our client, BMLK, obtained over 80 applicants for the 10 positions for this role. It was a fantastic project to be a part of and something that we as a team truly believe in. We are already strategising and planning for our next brief.

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Why is branding important? Why create a brand? The role of branding in business

Why should you care about branding? A strong brand is the only way to differentiate and stand out from your competitors. Increased competition, product life cycles and consumer importance have made branding the key tool for all communications. A brand’s logo is no longer purely a visually aesthetic symbol, instead, your logo has to provoke your target audience and engage them with your brand. Your brand is the first point of contact for each and every consumer. Branding is what makes people choose one brand over another. 

Branding is fundamental, in today’s society branding is more important than ever. Building brands creates value for companies and corporations in a more significant way than in the past. Brands can align with cultural and social movements to remain relevant and increase their trustworthiness. The wave of the millennial generation loves to invest in something that they value.

How does Nike remain at the forefront of everyone’s social media platforms and social and cultural movements? Nike, ever sensitive to the changes in millennial culture, created a campaign around Colin Kaepernick. Kaepernick decided to kneel during the playing of America’s national anthem as opposed to the tradition of standing. The now ex-pro American football player formed a silent protest to showcase the issue of Black Lives matter on an international platform. Nike, in this instance, produced a new brand campaign - one that resonated with consumers - a controversial issue that sparked debate internationally. The use of Kaepernick as their poster boy immediately differentiated Nike’s brand from its competitors. Sports retail is a crowded marketplace.

Branding is more than a design, logo or strapline. It characterises social and cultural movements, consumer experience and a purpose. Combine the above and you will have a brand that will stand the test of time.

Altadicta launched a new fashion brand, Westbourne and Co.

Altadicta won the opportunity to be the branding and design agency behind the launch of the fashion house, Westbourne and Co. The opportunity involved Altadicta creating the brand from conception and creating bespoke social media channels along with a website build for the company.

Westbourne and Co is a British brand that emerged in 2016 to produce luxury handmade travel bags. The fashion team at Westbourne and Co took the fundamental essentials of a travel bag reinterpreting an iconic look and transformed it into a contemporary classic. For more on Westbourne and Co, please see their website www.westbourneandco.com and instagram handle @westbourne_and_co.

Altadicta launch new campaign for the NHS in Bedfordshire, Luton and Milton Keynes

The Bedfordshire, Luton and Milton Keynes (BLMK) ICS covers the three geographical areas and covers a population of 985,000. Altadicta has been tasked with leading a campaign for General Practice Nursing Programme for the BLMK catchment area. General Practice Nursing is a hugely rewarding area of nursing and critical to the success of the NHS Five Year Forward View Strategy. BLMK are looking for Registered Nurses to join their dynamic and forward thinking primary care teams as General Practice Nurse Trainees. The specialist GPN Training is a unique opportunity to join general practice and gain the skills and experience for future substantive employment.

Altadicta have designed a new logo to promote the campaign locally, regionally and nationally with a PR + social media strategy to attract nurses to join this programme. Altadicta will highlight the benefits for newly qualified nurses and nurses looking to move into primary care. The importance is to showcase the way the NHS is rethinking - the way it is addressing the nursing workforce recruitment needs nationwide. In a sense, the campaign is a first in the UK and one that Altadicta is delighted to be leading.

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Altadicta's PR campaign features on BBC News

Altadicta’s PR team filmed a successful montage on 21st February with BBC Look East to promote the Best of Both Worlds campaign. At a time when 33% of General Practice Nurses are due to retire in the next four years and recruitment to primary care is a high priority for the NHS across the country.

The result? Our PR team spent a fantastic day at the Lakeside Healthcare facility in Northampton filming and documenting the new innovative approaches that NHS England are taking. In partnership with Health Education England and NHS England, General Practice Nurse Training Posts are being offered to fast track nurses into careers in practice nursing in just nine months. Funding for the programme has been awarded by Health Education England and NHS England to increase the pipeline of practice nurses, relieve pressure on busy GP practices and to build a pipeline of practice nurses to ensure good succession planning when nurses retire. This fast track programme is only the second of its kind nationally and it is ideal for newly qualified nurses, return to practice nurses and nurses looking to move into primary care.

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Successful candidates for this new programme will be employed by a host practice and develop practical clinical skills and competencies, while working under supervision. They will also receive an excellent support package, with coaching and mentoring provided by experienced practice staff.

Altadicta are absolutely delighted to be a part of this game changing approach to primary care recruitment. We hope our social media and PR campaign will keep progressing from strength to strength!

January Newsletter

January has been and gone… yet it only felt like yesterday that the Christmas festivities were in full swing. To keep you up to date, January has been a very busy and productive month for all of us here at Altadicta.

To begin with, the Y/our Future campaign launch proved to be a huge success across the board. The recruitment campaign to attract health and social care professionals to relocate and live and work in Leicester, Leicestershire and Rutland. The aim is for each partner, to join forces, and create a streamlined process for recruitment, to be more effective and affordable.

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Leicester Hospitals held a Nursing Recruitment Open Day on the 26th January. We reached a staggering total of over 35,000 healthcare professionals across all social media platforms. In addition to our social media campaign, our PR team lead an extensive launch to position Leicester, Leicestershire and Rutland as a top destination for healthcare professionals to relocate. Our PR team reach over 100,000 healthcare professionals in 13 pieces of coverage with articles published in leading news outlets including the Nursing Times and the Nursing Standard.

Consequently, our business development team have been busy as a result of recent campaign successes. Our BD and design team created 3 brilliant proposals and pitched these to prospective clients last week. We wait with great anticipation to receive the feedback from the meetings. First month of the year completed, January is no longer. We are pushing forward into 2019 with great momentum with a list of fantastic projects coming up. Please do not hesitate to get in touch with any inquiries you may have (we will be more than happy to share any detailed insights into our campaign over a coffee!).

Wish you all the best in February,

The Altadicta team

Guinness six nations rugby branding goes live!

Who else is excited for the Guinness six nations to kick off? Our team was busy over the weekend putting the final touches to our install at Diageo’s 7HQ. For all those that don’t know - Guinness is the Title Sponsor and the Official Beer of the Guinness Six Nations. The Six Nations is one of the world’s best attended sports events and attracts TV and online audiences across Europe and all over the world.

The partnership between Six Nations Rugby and Guinness marks a commitment to international rugby and showcases the close relationship ensuring a great match day experience. The Guinness brand is also continuing its promotion of responsible drinking by maintaining its designation as being the ‘Official Responsible Drinking Partner’.

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Guinness has always been heavily involved in the sport of rugby, with the famous Irish brand currently tied to a title sponsorship deal with the Pro14, the annual league involving teams from Ireland, Italy, Scotland, South Africa and Wales. It also holds partnerships with the unions of England, Ireland, Scotland and Wales, as well as with Irish teams Munster and Leinster.

Good luck to all the teams this year!

Altadicta launch Y/our recruitment campaign for Leicester, Leicestershire and Rutland

Altadicta launched The Best of Both Worlds in 2017 - Altadicta highlighted the diverse career opportunities for doctors, nurses and midwives across Northamptonshire and encouraged people to relocate from across the UK, to come and enjoy some of the best training and career opportunities in the country. The campaign proved to be a huge success reaching two million healthcare professionals and resulted in vacancies being filled across the board for all stakeholders involved.

Due to the success of the Northamptonshire campaign, Altadicta were approached by Leicestershire to promote the county as a place to come and forward your career and enjoy the benefits that Leicestershire offer. Altadicta are collaborating with five partners, The University Hospitals of Leicester, Leicestershire Partnership NHS Trust, LOROS Hospice, Rutland County Council and Leicester City Council. Y/our Future aims to make Leicester, Leicestershire and Rutland a leading career destination for healthcare professionals, a place where you can enjoy both a great career and lifestyle – with career opportunities in every sector.

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A multi-media campaign will support the launch, together with a dedicated website (www.your-future.co.uk), which will be a central hub for career advertisements from the partner organisations. Career seekers visiting the site, can view the complete range of health and social care opportunities across the region. News and Y/Our Future case studies will be featured on the website, highlighting successful healthcare professionals living and working in the region.

The campaign aims to address the UK-wide skills crisis in healthcare. Figures published by NHS Improvement this year highlighted that one in 11 jobs across NHS hospitals, ambulance and mental health trusts are vacant and the nursing shortage is at a record high. Altadicta have created this new healthcare campaign to radically change the way health and social care professionals are recruited. Mary O’Neill (Altadicta Director) says “This is a way of cutting down on the costs of hiring agency staff, and giving patients the consistency of having the same healthcare employees on a day-to-day basis, rather than agency staff who are sometimes only booked in for a few days etc. This campaign is a win-win for all concerned, patients and healthcare employees”.

A year in the life...Best wishes from Altadicta!

A year in the life...

is that time of year when we take the opportunity, amidst the holiday madness, to pause and reflect on the year gone by and look forward to making plans for the new year! Altadicta has been in business for 20 plus years and yet no year is ever the same. What does remain consistent though is our passion for creative applications to all stakeholder communication needs, and working for our fantastic clients who always make us feel part of their team and invite our skills and insights to support their ambitions. As we look ahead to 2019 we thought we would share some of our highlights from the year, what we have all learnt and what we are hoping for in 2019…

We have had the privilege of working on a huge range of projects. We have been able to flex our design skills on some beautiful pieces of work with clients including Coca-Cola, Whirlpool, Diageo and the NHS to name a few.

It is also the year that we embraced social media! In 2017 there have been more than 455,000 tweets per minute and there are now more than 330 million active users on Twitter.... including Altadicta! We now have a fully fledged team who help clients promote and protect their reputation through the full range of social media channels. What we have all learnt is that social media can be a channel where you really bring the personality of your business to life. It also affords the opportunity to communicate directly with those people who touch your business. We have helped NHS Northamptonshire recruit doctors and nurses in to the medical profession through our integrated communications approach. Our social media campaign has reached over 2 million doctors and nurses and we have demonstrated the benefits of working with the team in Northamptonshire. Real people share real experiences. We are now extending this work to the NHS in Lincolnshire.

Video is also increasingly the channel of the future. More than 400 hours of new video are uploaded to YouTube every minute of every day, and in 2017, users have been watching 4,146,600 minutes of video every minute. We also have a specialist production team who are truly skilled in bringing to life messages through creative media.

So what are our hopes for 2019? We feel privileged to work with some great clients across FMCG, Finance and government. We only hope that we can continue to be part of these amazing teams and that they continue to challenge us to create thought-provoking communication programmes across a variety of media. We also hope that people continue to embrace the possibilities of strong and creative design. Most importantly of all though, we hope that in this crazy world of 24 hour work and media, you and your families can enjoy a wonderful holiday and that 2019 brings you everything you wish for.

With very best wishes,

The Altadicta team

Altadicta Christmas

Coca-Cola launch two new flavours for Fuze Tea

The Coca-Cola Company has recently launched two new flavours for the Fuze Tea brand. Peach Hibiscus and Mango Chamomile are part of the company’s new disciplined growth strategy - listening to consumers and rethinking recipes. The tea-based drinks was produced to market-to-market to meet its consumers requirements. In Europe, the launch of Fuze Tea saw a reduction in sugar content and the addition of vitamins along with minerals.

Fuze Tea branding at Coca-Cola

Coca-Cola’s business strategy is to focus on achieving the title of being a ‘total beverage company’. To do so, Coca-Cola has diverted their attention away from carbonated drinks into launching new products including Fuze Tea. The team at Altadicta launched the internal branding launch at Coca-Cola’s Headquarters in Wimpole Street, London. The communications specialist designed, printed and installed the branding to be located throughout the Headquarters. We urge you to go out and grab one of the new flavours!

Cîroc X Moschino collaboration campaign launch

Cîroc X Moschino limited edition bottle design has been launched! The luxury vodka’s collaboration with the Italian fashion house is led by Jeremy Scott along with models River Viiperi and Jasmine Sanders.

The bottle design combines signature Moschino detailed chains with the blue of Cîroc. What is all the fuss about? The partnership seems to be a fit made in heaven between two fun yet luxury brands. It seems like Diageo have found a niche market to suit their consumer demands marking the start of a 18 month campaign ranging from Brazil to Ibiza.

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Altadicta, the London design agency, printed and installed the Cîroc X Moschino collaboration at Diageo’s headquarters at 7HQ. This is a prime example of one of the numerous clients we work with in regards to implementing compelling employee engagement strategies. Corporate branding plays a significant role in formulating a base for catapulting internal communication strategies.

Alcohol companies have streamlined their marketing strategies to target specific demographics. Bacardi owned Grey Goose has attempted to break into the exclusive and far reaching millennial cohort. Grey Goose targeted the world of film including partnerships with Everyman Cinema and Soho House. Time will tell whether this will prove to be a worthwhile initiative for Bacardi in reaching a demanding demographic. The synergy between alcohol and fashion is a lifestyle - one in which Cîroc and Moschino have parallels - and one in which suggests a formidable future for both brands.

What is employee engagement? A buzzword or business builder?

‘Engagement’ has been a management buzzword for some time now. Behind the jargon is a genuine desire to enhance the relationships people have with each other, their managers, their leaders and the company they work for. When these relationships are strong and positive, employees feel a greater sense of ownership of what they do, and of their company. And ultimately, they perform better for their business.

Employee engagement has become a fully-fledged business discipline in just a few years. Some people think it’s all smoke and mirrors… others are passionate about the opportunity it presents.

Despite all the talk, a review of current survey and polls suggests that only around half of us are engaged at work. So there’s ample opportunity to do better.

Altadicta is known for design, internal communications, experiential marketing and events. A good proportion of this work is focused on employee audiences, and our approach is to produce engaging solutions to business challenges.

Best ways to engage your employees:

  • Vision and strategy - articulate your company goals that are clear and relevant to employees.

  • Storytelling and narrative development - identify, research and craft the messages that stick. Illustrate them visually, or through video/audio for digital programmes.

  • Employee advocacy - employees are the most trusted advocates for a business and have the potential to amplify your brand in the best possible way.

  • Leadership - leaders play a vital role in engaging employees. Figure out what works to engage your people.

  • Change and transformation - constantly evolve, companies seek a balance of tried and tested approaches. Inject fresh thinking and design to help turn ‘another change’ into a genuine transformation.

  • Communication and engagement training programmes - create tailored programme to enhance the skills of your professional communications, line managers or employees.

We recognise that it is not a ‘one size fits all’. How you communicate is perhaps more important than what you are communicating. You need to develop clear and compelling messaging to identify the most impactful medium across diverse audience groups.

Altadicta is passionate about using great engagement approaches and we’re increasingly being asked to do more in this field - from devising and delivering complete engagement strategies, to developing internal channels, managing programmes and orchestrating training. There is an excellent fit with our core services and we have expanded our team to include expertise in engagement to provide a more holistic solution where it will benefit our clients.

Employee engagement is the business builder for enhanced business performance.

White Walker by Johnnie Walker and Games of Thrones collaboration

Altadicta’s prominent role as a London branding agency was highlighted through our recent work with Johnnie Walker.

The inspiration behind this unique bottle was inspired by the hit HBO® show Game of Thrones - the characters of the ‘White Walkers’. Altadicta printed and installed the latest limited-edition Scotch whisky designs at Diageo 7HQ to launch the internal campaign.

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White Walker, which is now available consists of 41.7% ABV blend of Scottish single malts with hints of caramel and vanilla. The Games of Thrones collaboration will continue with more blends based on Houses Stark, Tully, Targaryen, Lannister, Greyjoy, Baratheon, Tyrell, and the Night’s Watch. It is safe to say that winter is officially here and you need to prepare your spirits cabinet for the Christmas period!

We are excited and proud to be a part of the Diageo family and their future work. Altadicta’s corporate branding team have a tried and tested approach to suit each business we work with. Our imperatives respect the distinctive culture and personality of companies, while holding true to the things that matter for everyone.

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Corporate Branding: Everything you need to know!

Corporate Branding in essence is the projection and visual recognition of a brand, its logo and its properties. So WHY is the term such a hot topic and keyword in the world of marketing? Especially in terms of employee engagement?

Let me explain why office corporate branding is the future:

Firstly, office corporate branding is the ultimate form of communication to speak to your employees and stakeholders alike. Altadicta’s rich history of working with some of the world’s largest companies highlights that the best way to increase employee engagement is through producing internal corporate branding campaigns. Employee engagement? Yes, in the millennial tech-savy gogglebox age that we live in, companies must constantly engage with their employees. WHY? To increase retention rates and ultimately create a culture within a company.

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Secondly, corporate branding is a sure fire way of ensuring that the corporate vision of a company is visible (at all times). How many of us keep track of changes on our intranet or actually clicked on the memo from HR? Visibility is king. What could alter an employees mindset on a dreary Monday morning more than a refreshed, innovative office? Put your employees at the forefront of your decision making and enhance your corporate vision. Let the employees embrace the company culture and values.

Lastly, employees should be brand ambassadors for their companies. The work/life balance is becoming more and more equal. Companies that succeed need their employees to be a chairperson at all times - especially in their downtime. Employee engagement is the emotional commitment the employee has to the organisation and its goals. The emotional commitment means engaged employees actually care about their work and their company.

During my short tenure in the world of marketing, this has been the most eye opening factor for me. Energise those who work for you, create an emotional attachment to work and increase your engagement via the medium of corporate branding. The concept of executing internal communications ensures your external communications succeed - the age-old phrase of showcasing the ‘company behind the brand’ has never been more imperative. Consumers and especially employees need to be involved in the values, culture and decision making processes of their brand.

For any ideas on how to achieve the ultimate office corporate branding.

Please contact us for anything and everything. Altadicta is a corporate branding agency with 25+ years experience.

Coca Cola corporate branding

Tanqueray's unmistakably campaign goes live at Diageo 7HQ

Altadicta’s corporate branding division were busy over the weekend working in conjunction with Tanqueray to launch the Unmistakably campaign internally within Diageo.

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The Unmistakably campaign showcases Tanqueray’s distinctive flavour due to its unique botanicals, consumers don’t even need to see the bottle to know that they are drinking Tanqueray gin.

Tanqueray unmistakably campaign

Tanqueray is honing its focus back onto the taste of its product - the core botanicals that make the gin so vivid and distinctive. The Tanqueray campaign was printed and installed by Altadicta to kickstart the internal communications campaign brand launch.