Altadicta launch Y/our recruitment campaign for Leicester, Leicestershire and Rutland

Altadicta launched The Best of Both Worlds in 2017 - Altadicta highlighted the diverse career opportunities for doctors, nurses and midwives across Northamptonshire and encouraged people to relocate from across the UK, to come and enjoy some of the best training and career opportunities in the country. The campaign proved to be a huge success reaching two million healthcare professionals and resulted in vacancies being filled across the board for all stakeholders involved.

Due to the success of the Northamptonshire campaign, Altadicta were approached by Leicestershire to promote the county as a place to come and forward your career and enjoy the benefits that Leicestershire offer. Altadicta are collaborating with five partners, The University Hospitals of Leicester, Leicestershire Partnership NHS Trust, LOROS Hospice, Rutland County Council and Leicester City Council. Y/our Future aims to make Leicester, Leicestershire and Rutland a leading career destination for healthcare professionals, a place where you can enjoy both a great career and lifestyle – with career opportunities in every sector.

Altadicta Leicester campaign

A multi-media campaign will support the launch, together with a dedicated website (, which will be a central hub for career advertisements from the partner organisations. Career seekers visiting the site, can view the complete range of health and social care opportunities across the region. News and Y/Our Future case studies will be featured on the website, highlighting successful healthcare professionals living and working in the region.

The campaign aims to address the UK-wide skills crisis in healthcare. Figures published by NHS Improvement this year highlighted that one in 11 jobs across NHS hospitals, ambulance and mental health trusts are vacant and the nursing shortage is at a record high. Altadicta have created this new healthcare campaign to radically change the way health and social care professionals are recruited. Mary O’Neill (Altadicta Director) says “This is a way of cutting down on the costs of hiring agency staff, and giving patients the consistency of having the same healthcare employees on a day-to-day basis, rather than agency staff who are sometimes only booked in for a few days etc. This campaign is a win-win for all concerned, patients and healthcare employees”.