Guinness six nations rugby branding goes live!

Who else is excited for the Guinness six nations to kick off? Our team was busy over the weekend putting the final touches to our install at Diageo’s 7HQ. For all those that don’t know - Guinness is the Title Sponsor and the Official Beer of the Guinness Six Nations. The Six Nations is one of the world’s best attended sports events and attracts TV and online audiences across Europe and all over the world.

The partnership between Six Nations Rugby and Guinness marks a commitment to international rugby and showcases the close relationship ensuring a great match day experience. The Guinness brand is also continuing its promotion of responsible drinking by maintaining its designation as being the ‘Official Responsible Drinking Partner’.


Guinness has always been heavily involved in the sport of rugby, with the famous Irish brand currently tied to a title sponsorship deal with the Pro14, the annual league involving teams from Ireland, Italy, Scotland, South Africa and Wales. It also holds partnerships with the unions of England, Ireland, Scotland and Wales, as well as with Irish teams Munster and Leinster.

Good luck to all the teams this year!