Altadicta's PR campaign features on BBC News

Altadicta’s PR team filmed a successful montage on 21st February with BBC Look East to promote the Best of Both Worlds campaign. At a time when 33% of General Practice Nurses are due to retire in the next four years and recruitment to primary care is a high priority for the NHS across the country.

The result? Our PR team spent a fantastic day at the Lakeside Healthcare facility in Northampton filming and documenting the new innovative approaches that NHS England are taking. In partnership with Health Education England and NHS England, General Practice Nurse Training Posts are being offered to fast track nurses into careers in practice nursing in just nine months. Funding for the programme has been awarded by Health Education England and NHS England to increase the pipeline of practice nurses, relieve pressure on busy GP practices and to build a pipeline of practice nurses to ensure good succession planning when nurses retire. This fast track programme is only the second of its kind nationally and it is ideal for newly qualified nurses, return to practice nurses and nurses looking to move into primary care.


Successful candidates for this new programme will be employed by a host practice and develop practical clinical skills and competencies, while working under supervision. They will also receive an excellent support package, with coaching and mentoring provided by experienced practice staff.

Altadicta are absolutely delighted to be a part of this game changing approach to primary care recruitment. We hope our social media and PR campaign will keep progressing from strength to strength!