Altadicta launch new campaign for the NHS in Bedfordshire, Luton and Milton Keynes

The Bedfordshire, Luton and Milton Keynes (BLMK) ICS covers the three geographical areas and covers a population of 985,000. Altadicta has been tasked with leading a campaign for General Practice Nursing Programme for the BLMK catchment area. General Practice Nursing is a hugely rewarding area of nursing and critical to the success of the NHS Five Year Forward View Strategy. BLMK are looking for Registered Nurses to join their dynamic and forward thinking primary care teams as General Practice Nurse Trainees. The specialist GPN Training is a unique opportunity to join general practice and gain the skills and experience for future substantive employment.

Altadicta have designed a new logo to promote the campaign locally, regionally and nationally with a PR + social media strategy to attract nurses to join this programme. Altadicta will highlight the benefits for newly qualified nurses and nurses looking to move into primary care. The importance is to showcase the way the NHS is rethinking - the way it is addressing the nursing workforce recruitment needs nationwide. In a sense, the campaign is a first in the UK and one that Altadicta is delighted to be leading.

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