Bedfordshire, Luton and Milton Keynes nhs campaign proves to be a huge success!

Altadicta was tasked with the role of creating a bespoke social media and PR campaign for Bedfordshire, Luton and Milton Keynes (BLMK). The aim was to attract Registered Nurses to join dynamic and forward thinking primary care teams as General Practice Nurse Trainees. General Practice Nursing is a hugely rewarding area of nursing and is a critical to the success of the NHS Five Year Forward View Strategy.

To spark interest, Altadicta led an informative yet innovative social media campaign that involved producing bespoke content. In conjunction to this, our PR team was able to secure a reach of 100,000 healthcare professionals across 4 pieces of coverage.

The result? Our client, BMLK, obtained over 80 applicants for the 10 positions for this role. It was a fantastic project to be a part of and something that we as a team truly believe in. We are already strategising and planning for our next brief.

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