Cîroc X Moschino collaboration campaign launch

Cîroc X Moschino limited edition bottle design has been launched! The luxury vodka’s collaboration with the Italian fashion house is led by Jeremy Scott along with models River Viiperi and Jasmine Sanders.

The bottle design combines signature Moschino detailed chains with the blue of Cîroc. What is all the fuss about? The partnership seems to be a fit made in heaven between two fun yet luxury brands. It seems like Diageo have found a niche market to suit their consumer demands marking the start of a 18 month campaign ranging from Brazil to Ibiza.

ciroc x moschino

Altadicta, the London design agency, printed and installed the Cîroc X Moschino collaboration at Diageo’s headquarters at 7HQ. This is a prime example of one of the numerous clients we work with in regards to implementing compelling employee engagement strategies. Corporate branding plays a significant role in formulating a base for catapulting internal communication strategies.

Alcohol companies have streamlined their marketing strategies to target specific demographics. Bacardi owned Grey Goose has attempted to break into the exclusive and far reaching millennial cohort. Grey Goose targeted the world of film including partnerships with Everyman Cinema and Soho House. Time will tell whether this will prove to be a worthwhile initiative for Bacardi in reaching a demanding demographic. The synergy between alcohol and fashion is a lifestyle - one in which Cîroc and Moschino have parallels - and one in which suggests a formidable future for both brands.