The Brief

Our brief was to refresh the Hantec Markets brand to attract a new target audience across a range of markets. In short, a new way of thinking of the brand was required to ensure Hantec Markets makes its mark in the growing marketplace.

The award-winning online financial markets broker tasked Altadicta to show the global growth in the company and showcase the brand to new markets in a dynamic way.

Our Approach

Our in-depth market research into demographic traits and psychographic characteristics formatted a platform for us to develop our brand refresh upon.

We undertook competitor research that allowed us to develop a new brand strategy focusing on values, mission, messaging and tone of voice.

Our global campaign and logo can be seen on the nose of the VF-22 race cars Haas F1 team and the uniforms of Haas drivers Mick Schumacher and Kevin Magnussen.