My Future Living Brand Identity
The Brief
Following the purchase of a retirement rentals company Altadicta was asked to create a new name for the company as well as a new brand and logo and feel for the website. The brief was for this site to engage the 55+ demographic but to also create a friendly and welcoming brand.
Our Approach
Altadicta completed indepth market research to get a clear understanding of where the brand stood in their industry, who the competitors were and what the audience expectations were. We did focus groups with the over 55+ testing names to get the final selected name ‘My Future Living’.
This name completely epitomises what the brand stands for – leading the age group to think about the future ahead of them and how they want to live it. Following the approval of the name, the design team set about creating a new logo and a design look and feel. The final design was selected on the door concept – the door is the entrance to the future while also resembling the F of the future. The branding was so successful that it is now being applied to three other brands within the company.
