Sleep 8 Interior Branding
The Brief
Sleep 8, the UK’s leading provider of smart sleep solutions, asked Altadicta
to assist with their retail branding requirements.
The brief was to create a similar look and feel throughout every store in the UK that showcases the brands’ identity and reflects the high-quality products
on offer.
Our Approach
To proceed, we created a timetable of branding opportunities across the four seasons. Our concept was to make the retail stores unique and draw the attention of the general public.
For our first summer concept, we created a theme around a ‘tropical paradise’ incorporating foliage, imagery of tropical plants and intricate accessories. The impact was immediate with customers coming to see the beautiful shop fronts enticing them into the showroom and in addition sharing the new designs across social media using a bespoke hashtag.
