The Guardian Service Brand Identity
The Brief
The brief was to update the Guardian Service brand for all collateral and to refresh the website to make it more modern and contemporary and to create a website where content could be updated regularly.
Our Approach
Altadicta agreed with the client to retain the current logo but to change the entire look and feel of all the branding as the existing branding did not reflect the company’s ethos and values. The design team came up with a colour palate that was bright and engaging and sourced a library of imagery that would match the messaging. We created the concept of the compass on each page to show that the site could be navigated easily and held the messaging together.
