CLS Culture Change Programme
The Brief
CLS is a successful foreign-exchange business but its employee insight survey and some external regulation pressures, created a burning platform for it to review its culture and ways of working.
We worked with the internal communications team to seek greater employee involvement through a new culture survey linked to its vision and strategy. CLS wanted to empower their employees and bring them on the journey.
To help define this we held a meeting with the communications team to discuss what they wanted to convey, what issues they had in the past and how we overcome this. As a result of this audit it was decided that the culture programme needed its own name and identity.
Our Approach
We met with the design team and came up with a selection of names and identities, for CLS. The winning design and logo was ‘Aspire.’ The comms team at CLS felt that this resonated with their vision and the employees. We partnered the business to implement its first culture survey and manage all pre-engagement and post-engagement communications. The journey to Aspire began with creating an identity for the first ever culture survey at CLS. Using the CLS globe as the core of the design, this was to be a key piece of communication to engage employees to take part in the survey.
It was the beginning of a series of posters, htmls and desk drops to engage as many employees to respond to the survey. Our response rate was 85% up by 32% compared to previous surveys. To announce the results of the survey we designed an infographic. Making results easy to read and understand, employees understood the culture/ values and were becoming engaged on the journey.
Following on from the survey, our brief was to feed back on the culture within CLS, and how the new culture/ vision was fitting in with the employees. We organised a series of workshops and focus groups to engage employees. We produced a handbook, posters and branded the office walls. For the ‘test your knowledge’ session we designed a mouse mat with ‘facts’ about each CLS pillar as a (jigsaw style) pieces. The aim was for the employees to put the correct ‘facts’ next to the correct pillar, when successfully completed, it was brought to their desk and is a permanent reminder of the vision, culture and strategy of the company. To embed the culture programme, we designed a series of posters showing the strategy and culture of CLS. They were installed in all offices (worldwide) to remind employees about the new culture programme.
