Altadicta lead a new national retail store design for Sleep 8

Sleep 8, the UK’s leading provider of smart sleep solutions, approached Altadicta to help establish their brand identity in providing a well-thought-out strategy to optimise space and raise awareness of their products. The project was to create a look and feel that can be applied to all their stores that recreates a sense summer. Prior to our work, all of the Sleep 8 stores were individually branded impacting the brand identity and value of the brand.

In approaching this project, we considered window displays, furnishings, lighting, flooring, music and store layout to influence our thought process in creating a unique look and feel for Sleep 8. As a result, we decided to focus on the front of the store to enhance the brands's identity with displays of trademark products.

Our objective was to create a really strong brand look and feel so when the public see Sleep 8 stores they instantly recognise them, connect the look of their products with their stores and increase commercial awareness.

Our result was the creation of a tropical theme that showcased the vibrancy of the brand through an exotic colour scheme replicating the brand’s diverse range of colour in their products.

Stay tuned for our winter retail showcase…