IMI Better World Toolkit
The Brief
Altadicta was engaged by IMI to create a campaign to inspire and empower IMI’s leaders to drive positive change within the organizdation and beyond.
This campaign’s aim was to highlight the critical role leaders play in advancing IMI’s sustainability, innovation, and corporate responsibility goals.
Our Approach
Altadicta launched the “Better World Champions” campaign for IMI’s leaders by creating a powerful, multi-channel initiative focused on inspiring sustainable leadership.
The campaign began with a launch video featuring testimonials from impactful IMI leaders, supported by a branded toolkit with resources like infographics and action guides.
