Informa Code of Conduct
The Brief
Informa wanted to modernise its Code of Conduct, transforming a lengthy printed document into a concise, engaging, and interactive experience for employees.
The goal was to move away from a static, compliance-driven approach and instead create a digital tool that would encourage participation, understanding, and retention — helping employees explore what the Code means in practical, everyday scenarios.
Our Approach
We began by working closely with Informa’s compliance and communications teams - as well as in-house team - to condense the original 20-page document into a clear and accessible 8-page interactive PDF. The design retained the visual identity and tone of the printed version while optimising the content for digital reading, navigation, and usability. Next, we brought the Code to life through an e-learning module built in Articulate, designed to make the learning experience active and memorable.
The result was an e-learning experience that went far beyond compliance — it made the Code relevant, engaging, and easy to digest. Employees could explore the Code in a way that was both informative and enjoyable, with interactive content encouraging reflection and discussion.
