The Brief

Following a global rebrand, Diageo came to Altadicta with the aim of bringing their new brand refresh to life across a range of collateral.

For this particular project, the task was to bring to life the Diageo Code of Conduct and Policies up to date with the new look and feel.

Our Approach

We relaunched 17 Diageo policies to align them with the new global brand identity for Diageo.

Rejuvenating the look and feel of a brand can go a long way toward injecting new life into business performance and enhancing an organisations value in the marketplace.