Code of Conduct Design
The Brief
Fastmarkets approached us to simplify and elevate the accessibility and overall impact of their Code of Conduct.
The goal was to move away from a traditional, text-heavy corporate document and instead create a version that felt clear, engaging, and easy to navigate — something employees could genuinely connect with and refer to in their day-to-day work.
Fastmarkets wanted their Code to feel less linear and corporate, and more like an interactive, people-focused guide that reflects the company’s culture, values, and modern approach to ethical business.
Our Approach
To start, we identified key employee personas across the organisation and conducted a series of 1:1 sessions to understand how different audiences accessed and used the Code. These insights helped us map the user journey and pinpoint where language, structure, and design could better support engagement.
Based on our findings, we simplified the language to make it more inclusive and easier for employees to understand. Visually, we introduced an editorial-style layout with clean design and strong hierarchy, transforming the Code from a formal document into an engaging, navigable resource.
The result was a more dynamic and user-friendly experience that significantly increased engagement with the Code. Following its success, the new version has since been translated into multiple languages and rolled out globally across the organisation.
