Bupa's Savannah 27 Office Branding
The Brief
Following the launch of Bupa’s Savannah 27 strategy, Altadicta was asked to bring the campaign to life within Bupa’s London HQ - transforming the office environment into a vibrant, inspiring space that reflected the purpose embedded within the strategy.
The goal was to go beyond traditional branding and create an immersive experience that helped employees feel part of the Savannah 27 journey every day.
Our Approach
Altadicta began by exploring how people interacted with the space - from arrival and collaboration areas to breakout zones - to identify natural storytelling touchpoints.
We then developed a holistic design concept that translated the Savannah 27 identity into a physical experience. Through immersive wall graphics, inspiring copy, and subtle environmental cues, the office was transformed into a vibrant expression of the strategy. Each space became part of a larger narrative - celebrating Bupa’s values, vision, and the collective energy driving its people forward.
The result was a cohesive and uplifting environment that didn’t just display the Savannah 27 campaign - it embodied it. The branded space now acts as a daily reminder of Bupa’s ambition and the role every individual plays in bringing that vision to life.
