The Brief
Bupa partnered with Altadicta to help launch and embed “Better World”, its global sustainability strategy focused on creating a healthier planet and supporting the wellbeing of people and communities everywhere.
The goal was to make sustainability real, relatable, and actionable for every Bupa employee — helping people understand how their individual actions contribute to Bupa’s wider environmental and social commitments.
Our Approach
We developed a creative identity for “Better World” that reflected optimism, clarity, and authenticity. The visual system used vibrant photography, natural textures, and bold colour accents, underpinned by strong, human-centred typography. This balance of warmth and purpose created a recognisable look and feel that stood out across all of Bupa’s communications.
The result was a campaign that didn’t just communicate Bupa’s sustainability ambitions — it activated them. “Better World” became a unifying movement within the organisation, driving awareness, participation, and pride in Bupa’s mission to make a lasting difference to people and the planet.
