AI-led Hackathon Event
The Brief
Bupa wanted to launch an inspiring, future-focused initiative that would help employees understand how to use generative AI in meaningful, practical ways — to drive innovation, improve customer outcomes, and shape the future of healthcare.
Our challenge was to design an experience that didn’t just talk about AI, but truly showed its potential in action.
Our Approach
We saw this as an opportunity to demonstrate the power of human–AI collaboration - how creativity, empathy, and technology can combine to create smarter solutions.
Rather than produce a static toolkit or training guide, we designed Bupa’s first global AI Hackathon. Over an intense 48-hour innovation sprint, employees from across the business came together in mixed teams of six, representing different departments, roles, and regions. Each team was challenged to tackle a real Bupa problem and develop a concept that integrated AI in a creative and responsible way.
The result? A campaign that didn’t just teach people about AI — it empowered them to use it to reimagine what’s possible.
